30 May 2023
By Changwon(Luke) Choi
The point of the fashion of the MZ generation these days is 'chill', which naturally expresses one's individuality that no one else can imitate.
Y2K is one of them. Y2K fashion calls back to the biggest trends of the late 90s and early 2000s. It blends the pop culture of the millennium with bright colors and kitschy aesthetics to create an unapologetically maximalist look.
However, Y2K in the MZ generation is different from the original Y2K fashion. As the MZ generation wants unique but comfortable clothes, clothing companies are making something like that.
Mulaware, a Korean stylish athleisure brand that has consistently suggested a hip but easy-to-wear look, has launched the 'MLWR Capsule Collection', which captures the brand's unique sensibility and Y2K mood and is receiving good responses by introducing related items.