28 September 2023
By Yonu Cho
BLACKPINK is a Kpop girl group that boasts the highest market value in the industry, and these days, they are hotly discussed regarding their contract renewal. BLACKPINK's popularity has spread not only in South Korea but also across Asia, as well as North America and Europe, making everyone keenly interested in their contract renewal.
Currently, all eyes are on YG Entertainment. Whenever news about BLACKPINK's contract renewal comes out, YG Entertainment's stock price fluctuates. When it was reported that only Rosé had renewed her contract and that Jisoo, Lisa, and Jennie were considering moving to different agencies, YG's stock price closed at 69,200 won on the 21st, down 13.28% or 10,600 won from the previous day. This demonstrates how significant BLACKPINK's role is within YG Entertainment.
Meanwhile, YG has stated, "There is no decision yet regarding the other members except Rosé, and discussions are ongoing." If the contract renewal falls through, YG Entertainment's stock price is expected to be even more volatile.